People Can Fly, the publisher behind Bulletstorm VR, will stop publishing VR games after this year.
The Warsaw-based studio recently confirmed it’s phasing out publishing VR titles once the next game from developer Incuvo, currently known as Project Bison, releases in Q4 2025. Spotted by MauroNL, People Can Fly says its market analysis found a “significant reduction in investments in the production of new VR games by VR hardware platform holders.”
People Can Fly have decided to phase out its VR game publishing business. Project Bifrost will be the last published VR game, planned for Q4 2025.
PCF noted a “significant reduction in investments in the production of new VR games by VR hardware platforms holders” among reasons. pic.twitter.com/KtXW4bNkwE
— MauroNL (@MauroNL3) March 13, 2025
As such, People Can Fly explained that this negatively affected its assessment, leading to this decision. Therefore, the studio “will not commission Incuvo with development work on the production of new VR games,” and further activities related to publishing VR games will not be carried out. People Can Fly’s other subsidiaries will stop working on VR development, though it notes Incuvo is excluded from this.
In a follow-up statement provided to UploadVR on March 27, an Incuvo representative advised the company remains part of People Can Fly’s group and that it remains the publisher on Green Hell VR. The studio also reaffirmed its full commitment to VR, and you can find that statement below.
Despite changes in the VR market and to the PCF’s strategy, Incuvo is still fully committed to VR development and will continue to focus on delivering high-quality VR experiences. We are continuously working on Project Bison which is scheduled for release later this year.
Alongside Bulletstorm VR, Incuvo’s previous work also includes working with Bloober Team on Blair Witch: Oculus Edition and Layers of Fear VR. Green Hell VR recently added a co-op mode and building update on Quest and PlayStation VR2, while the survival game’s upcoming roadmap promises Quest 3 visual upgrades, new maps, and more.
People Can Fly’s original statement also underlines an increasing concern about wider investment. While the studio doesn’t name Meta or Sony specifically in this report, this suggests funding isn’t as readily available from either company as it might have been previously for other Quest and PlayStation VR games.
With the wider video game industry facing mass layoffs these last few years, which includes numerous VR studios – People Can Fly’s move could be interpreted as a means of avoiding such measures. It’s something we’ve recently seen with PowerWash Simulator dropping VR support, a decision developer Futurlab advised was made for the team’s job security.
Originally, this article stated that People Can Fly published Green Hell VR. While the publisher owns Incuvo, this information was incorrect, and we revised the article on March 27 to reflect that. We apologize for the confusion this may have caused.
The new Green Hell VR roadmap and Incuvo’s statement about its commitment to the VR market were also added in this update.
