I am back in Italy after another interesting trip to China. You may have read some of my experiences with Chinese XR devices in my previous articles (like this one), and you will read a lot more in the next few days (e.g. be prepared for my review of the Play For Dream MR headset!). […]
Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was secretly aiming to launch a program that offered rewards for verifiably positive forum posts—an ostensible attempt […]
Cosmetics brand e.l.f. (eyes, lips, face) is acquiring Hailey Bieber’s Rhode, the skin care brand the model and entrepreneur launched in 2022. The deal is worth $1 billion, according to a press release. “We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to […]
Unseen Diplomacy 2: Spy Harder expands upon the roomscale espionage experience with a full campaign on Quest and PC VR. Nine years since Unseen Diplomacy launched on PC VR, Cornish developer Triangular Pixels seeks to build upon the original game’s foundations with the upcoming sequel. Promising a full campaign, expanded gameplay mechanics, and comic book-esque […]
I’m back in Italy, after my two-week trip to China (where I had a troubled story with my Quest). I’m happy to be back eating pasta, but I will miss the small restaurants with delicious Asian food that I had close to my place in Shenzhen. Now I’m staying a bit here, and then, as […]
VR indie Triangular Pixels announced its pioneering room-scale VR spy game Unseen Diplomacy (2016) is finally getting a sequel, and it’s coming to Quest 3 and SteamVR headsets this year. Initially released in 2016 for PC VR headsets, Unseen Diplomacy was one of the first VR experiences to include a unique room-scale locomotion method that “redirected” […]
Opinions expressed by Entrepreneur contributors are their own. In retail, the concept of customer experience (CX) is typically framed through a consumer-facing lens — think loyalty apps, curbside pickup or influencer-driven TikTok campaigns. But the real transformation of CX in the post-pandemic era isn’t happening in apps or ads. It’s happening in the unglamorous trenches […]
Our latest XR News Roundup is live, bringing you more stories from last week. Across gaming, this week’s Creature Feature had plenty of reveals with new games like Crossings, Deadly Delivery and Adepts Arena, alongside updates on Laser Dance, Maestro and more. Dungeons of Eternity gave us a first look at PC VR gameplay, Zombie […]
During my first day at VR AR Expo China, I tried various interesting pieces of hardware. The first one that I’m going to describe to you today is the Bear Sunny transition lenses for AR glasses! [A little disclaimer: the organizers of the VR AR Expo China paid for my accommodation in Shanghai for the […]
Eye-tracking company Tobii announced it’s partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee’s unique event-based vision system. In short, Prophesee makes specialized cameras and sensors that work more like human eyes. Instead of recording everything like standard camera, their technology only captures […]