A historic partnership reunited. Chair brand DXRacer has officially announced a groundbreaking global partnership with Counter-Strike legend Kenny “kennyS” Scrheub, naming him the company’s first-ever Global Brand Ambassador.
At his prime, kennyS was undoubtedly the best sniper in Counter-Strike history. With his lightning-fast flicks and inhuman reaction times, kennyS forced Valve to nerf the AWP because he was simply “too good.” With a Major title in 2015 and 10 tournament MVPs, the Frenchman’s influence on the scene is nothing short of legendary.
DXRacer, meanwhile, has played a foundational role in gaming culture since its establishment in 2006. The company pioneered the concept of ergonomic chairs tailored to esports performance. The Counter-Strike phenomenon first crossed paths with the brand over a decade ago, when he competed at LAN events under the EnVyUs jersey and was supported by early DXRacer designs.
Their renewed alliance 10 years later isn’t just about nostalgia – it’s about pushing the category forward.
Introducing the Martian-Pro Electric Gaming Chair
The first product of this partnership is the Martian-Pro Series Electric Gaming Chair – a flagship model packed with technology. It introduces the industry’s first monitored adjustment system, allowing users to instantly recline to any angle between 90° and 135°, locking into position with a single touch.
Features don’t end there – other standout perks include:
- 4D Zoned Lumbar Support, which adapts to the spine’s natural curve,
- A 360-hour battery for wireless operation,
- Magnetic armrests that adjust in four directions,
- A built-in ventilation system for cooling,
- Triple-mode heating, and an 8-point lumbar massage matrix with multiple vibration settings for recovery after long sessions.
The Martian-Pro isn’t designed just for comfort, but for performance as well. It delivers the kind of physical support top-level players demand during hours of high-stakes competition.
From Motorsport Roots to Esports Domination
For DXRacer, the Martian-Pro is the latest milestone in a journey that began in motorsport. Originally manufacturing FIA-certified racing seats, the company spent years adapting its technology for gamers.
The result was the launch of the Formula Series in 2006 — widely considered the beginning of the gaming chair category. Today, DXRacer remains one of the few independent brands in the space, with in-house R&D and manufacturing capabilities.
Looking Ahead
This new partnership with kennyS symbolizes a full-circle moment. It connects a legacy of esports excellence with a forward-looking vision for gear that’s built to evolve with the players who use it.
With one of the game’s most iconic players on board and a bold new product on the market, DXRacer is setting its sights firmly on the future of competitive gaming.
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